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It's a question that all up-and-coming designers have to deal with eventually: How do you translate early buzz into continual sales? For Scott Sternberg of Band of Outsiders, the answers include an NYFW runway show (his first ever), several new distribution deals, and a New York showroom. The LA-based brand has just opened a 2,000-square-foot space in a former fortune cookie factory in Chinatown. [WWD, subscription req'd]