Department of Happy Endings

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Having spent a week or two tussling with established style blog The Coveted, the closet voyeurism site that was also named The Coveted has agreed to take on a new name. They issued a statement that reads in part: "After the recent on-line buzz regarding our use of thecoveted.com, we write to advise you that as of tomorrow our business will be rebranded as The Coveteur and henceforth we will be using that name and our new website www.thecoveteur.com. Using the name 'The Coveteur,' we will transition to a brand identity that we feel better encapsulates our concept." [Racked National; Previously]