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Fossil Reaches into the Past with a Soho Flash Store

Photo via <a href="">Refinery29</a>
Photo via Refinery29

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To highlight its "Long Live Vintage" campaign, Fossil has opened a retro pop-up shop in Soho. Despite the brand name, the look doesn't quite reach back to the Jurassic era: It's more 1970s, with retro clocks, bicycles and tennis rackets situated in between vintage cameras and notebooks. The staff selected the antique goods, which sit among Fossil's usual leather goods and accessories. The store officially opened its doors on Friday, February 11 and will remain open for exactly 6 months.
· Soho Welcomes Fossil's Vintage Concept Store [Refinery29]
· Fossil [Official Site]
· Now Open: Midtown's Fossil Unearthed [Racked NY]


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