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Where Fashism's Co-Founder Goes for First-Edition Books

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some of the city's shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic island (and beyond) that we might not all know about. Cue The Beatles: We're about to get a little help from our friends.


Image via Racked NY

Today's subject is Brooke Moreland, co-founder and CEO of Fashism. Her site, which recently raised $1 million in financing, has a simple but awesome concept: Take a photo of your outfit, send it to the Fashism team, give people a sense of what you're going for (i.e. "How does this look? It's for a first date!"), and boom, your sartorial questions will be answered in real time. When she's not busy helping those in need, Moreland heads to Williamsburg's Open Air Modern to browse hard-to-find books, including, if she's lucky, first editions of childhood favorites.

"Open Air Modern in Williamsburg is home to rare and out-of-print books and a nice selection of mid-century furniture. This is the kind of store that Sunday afternoons were made for. You can linger for hours discovering obscure books as well as first editions of many classics. It's a great place to browse, but I guess they prefer if you buy stuff too! When Open Air Modern opened in Greenpoint in 2009, I was thrilled. You often hear about the hip stores in Greenpoint, but they are mostly on Franklin Avenue, and not on the Southern Manhattan Avenue strip where I happen to live. I was understandably bummed when they shut down, but it looks like they have a new location in nearby East Williamsburg."—Yale Breslin
· Open Air Modern [Official Site]

Open Air Modern

489 Lorimer Street, Brooklyn NY