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Not content to simply dominate Twitter, Bergdorf has launched a Tumblr called The Bergdorf Goodman Swipe. Run by two mysterious creative types credited only as Aiden and Jesper, the site focuses on what the blogging platform does best: Displaying images of cool stuff. Categories including "On location" (photo shoots), "Inspiration" (ideas to emulate), and "625 Madison" (the store itself.) Also, there's at least one cute dog photo, so it's pretty safe to say they know what Tumblr users like. [Bergdorf Goodman/Tumblr]