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Valentine's Day for Book Nerds; MAC & Milk's New Site

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MIDTOWN EAST—If there's one thing we love, it's a secret store. And if there are two things we love, they're secret stores and library chic. So we're pretty enamored of the whole concept of Thornwillow, the "invisible store" inside The St. Regis Hotel. Founded by the exceedingly bookish Luke Ives Pontifell, who's been running a small press/stationer called Thornwillow Press since he was in high school, the shop sells cards, books of poetry, journals, and accessories. And this weekend, for Valentine's Day, it will offer a range of tweedy perks, including gift-wrapping with handmade paper, the chance to order a variety of floral arrangements, and free calligraphy with purchase. [Racked Inbox]

MEATPACKING DISTRICT—You probably don't need another way keep track of Fashion Week, what with the zillion blogs Tweeting every last doing from inside the tents. But MAC & Milk's new site with The Standard, which launched today, stands apart by virtue of its insane access. Since it's produced by one of the two major NYFW venues, Milk Made won't give you a gritty and unvarnished view of the truth behind the trade show—but it will let you look at some gorgeous photos, not to mention livestreamed videos. [Milk Made]