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Macy's Bar III: Bright Young Clothes for Bright Young Things

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Macy's new private-label line Bar III hits stores on March 6th, but starting today, a pop-up in the Flatiron Distract will familiarize shoppers with the trendy collection. We stopped by last night for a preview party where bloggers Rumi Neely, Jane Aldridge, Elizabeth Spiridakis, Joshua Kissi, and Travis Gumbs played stylists, dressing fresh-faced models in the looks and placing them strategically around the store.

The pop-up has a modern look, with warehouse flooring and white QR codes hidden in the wall art. By contrast, the collection is all bright colors—pops of orange, jungle-like prints. Think Free People meets H&M; some pieces have a trendy boho look, while others are more edgy. And men aren't neglected the way they often are at fashion events: Menswear is pretty substantial, and with every suit purchased, guys get free in-store tailoring. Both sections were appealing enough to inspire gender bending. We saw men buying women's shirts and women looking at suits for the guys.

This being Macy's, price points are reasonable. A gorgeous blue-and-brown-leopard-printed dress is priced below $70, men's suits retail for less than $500, and the feeling of happiness you get from finding the same cute prints on a number of pieces is absolutely free.—Jena Glick
· Macy's Launches Bar III With the Help of Your Favorite Style Bloggers [Racked National]
· Macy's [Official Website]


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