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Last Fashion Week, a curious document landed in our inbox. It was by Corey Kindberg, a freshman at local fashion school LIM college, and it was an absolutely pitch-perfect guide to crashing a runway show. We debated whether or not to run it—fashion publicists have enough to deal with this week without worrying about uninvited guests wreaking havoc on their seating charts—but ultimately decided that the knowledge it contains is widely available among young bloggers and fashion students, so we might as well share it with the world. If you chose to utilize any of the pointers below, please do so responsibly.
Rachel Zoe at the Gurung show. Photo via Corey Kindberg.
On Saturday, September 11, 2010, I made it my mission to attend the Prabal Gurung show. He's said to be the new Alexander Wang, and after seeing the show I have no doubt he is. The story below is how I single-handedly snuck in and sat second row.
First, when thinking about sneaking into Fashion Week, you must put your best fashion foot forward. Search through your closet for the perfect outfit and double it. Make sure there's a lot of black; you'll blend in easier. Have your darkest pair of sunglasses on you at all times. Also, carry an attitude that will make anyone scared to question you. Once you're ready, grab your bag and head on over to Lincoln Center.
Second, you have to know what shows are going on that day and at what time. I walked up the steps of the main tent and was immediately stopped by security. No worries, I had told the man that I was there to see the ADAM show. When they ask for tickets, simply respond with "I'm on the list." Instant entry.
Next, grab The Daily and the current copy of WWD so that you have something to discuss with other people in the tents. Then put on your sunnies and stare down at your Blackberry. This way no one will bother you. Walk like you're on a mission (which you are) to the center garden. This got me past other ticket checkpoints. When I saw that the Gurung show was starting check-in, I waited a few minutes for the line to build up. I then walked around, past the other tents. Remember, don't ever look up from your Blackberry or take off your sunnies. When you see a big enough crowd, quickly and quietly wiggle your way into the middle, and don't look up.
The next thing I know I'm standing on the runway of the Studio tent. Quickly locate the standing section and find a spot near the aisle. Talk to the people around you—this is your time to make connections and network, and grab as many cards as you can. The show will always start late, and usually about 45 minutes late. So take your time. Don't rush anything. Wait for your moment.
Just after they clear the runway, do a quick scan for empty seats. Sometimes PR assistants will offer seats to people in the standing section, but even if they don't, at this point the free seats are basically yours for the taking. Weasel your way down as close to the runway as you can and take your place. Luckily, for me I got second row and only a few feet from the one and only Miss Rachel Zoe! Take out your Blackberry and camera and start snapping pictures of the season's hottest outfits.—Corey Kindberg
· Two Ways to Crash Fashion Week Without Angering the Runway Gods [Racked NY]
· Fashion Week Fall 2011, Livestreamed: The Complete Schedule [Racked NY]