Jewelry Store the Great Frog Unites Metalheads and Alexa Chung

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Women's Wear Daily doesn't usually devote a lot of time to New York City's purveyors of skull rings, but today the paper highlights new Lower East Side rock 'n' roll jewelry shop The Great Frog. The store took over 72 Orchard Street from By Robert James, which moved one door down and expanded (more on that in a bit.)

The new storefront is designed to resembled The Great Frog's London flagship, with drums and a motorcycle and other tough-guy accessories displayed in the front window. Inside, shoppers can find unisex jewelry ranging from $100 to over $1,000, mostly in silver and often in the shape of a skull. WWD notes, though, that the designer "also displays a proclivity for wolves, goats, crossbones, cobras, eyeballs, spiders, [and] bullets."

So who wears this stuff? The list of celebrity fans includes members of Metallica and Slayer, Mickey Rourke, Lemmy from Motörhead (he's actually collaborating on a line with the brand), and...Alexa Chung. Girl is seriously everywhere.
· The Great Frog Lands in New York [WWD]
· The Great Frog, "Originator" of Skull Rings, Is Coming to the LES [Racked NY]
· The Great Frog [Official Site]