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Where Ce Ce Chin Finds MILF Wedges on Rivington

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Hip Shops

Ce Ce Chin is the designer behind 80%20, a line of shoes based on the idea that people tend to wear 20% of their wardrobe at least 80% of the time. She's spent the last six years designing that special 20% of footwear that women will want to wear. Her favorite shop is Edith Machinist, a small boutique in the LES that carries vintage kicks that look so new, you'd have no idea they were gently used.

Edith Machinist on the Lower East Side is my go-to place for the best in fantastic, well-curated vintage footwear both for myself and for design inspiration. Ironically, the best fashion gems here in New York are right between Steve Madden and Economy Candy. The shoes are spread throughout the store and organized by size and by specific categories: MILF wedges from the '70s, color blocked pumps from the '80s, oxblood granny boots and on and on. Prices are worth it since everything is in almost new condition. My eyes are usually so transfixed to the shoes on the floor, but the clothing is great too. There is a whole row of preppy Fair Isle sweaters!
· Edith Machinist [Official Site]
· 80%20 Shoes [Official Site]
· All Shopping Confidential Posts [Racked NY]

Edith Machinist

104 Rivington Street New York NY 10002