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This year, it seems that no one could sit still on either Madison or Fifth Avenue. A ton of new stores have sprung up in the neighborhood over the past year or so—the WSJ counts 60 of them, and we recapped some of the most notable here—but there's also been a handful of stores that simply decided to reposition themselves.
For your convenience, we've listed below the ones that have given up their digs to another store, switched spaces within a five block radius, or in the case of Valentino, left one location to do a stint at the Park Avenue Regency Hotel, only to then re-open across the street from its old spot. Confusing, right?
· Valentino, Escada, and Dolce & Gabbana
The Valentino/Dolce & Gabbana/Escada saga this year was perhaps the most annoying. Escada used to be at 715 Fifth Avenue, but news broke in July that Dolce & Gabbana would be taking over that location at some point. So, Escada moved into Valentino's space at 747 Madison Avenue, and Valentino temporarily moved into the Regency Hotel on Park Avenue. After a brief stint there, they moved to 746 Madison Avenue, across the street from their old space. As for Dolce & Gabbana, a staffer informed us that "by the end of next year" they should be moved into Fifth Avenue.
· Sonia Rykiel and Bottega Veneta
Back in May, we got word that Sonia Rykiel would be closing its 849 Madison Avenue boutique within a few days, but it wasn't until October that we heard Bottega Veneta would be squeezing into the prime-retail space next to neighbor Tom Ford. The new Bottega store is actually a women's-only store dedicated, basically, to the wealthy UESer. As for Sonia Rykiel, the store has yet to announce its relocation.
· Pucci and YSL
In 2009, YSL decided that it'd be closing its 855 Madison Avenue boutique (of 41 years, mind you), and then June of this year, the brand announced that it'd be opening up a Soho location at 149 Mercer Street. Signage arrived back in September, but no opening date as of yet. About two week ago, Pucci informed that it would be trading in its spot at Madison Avenue and 64th Street for the former YSL spot just seven blocks further up, for "higher visibility," and presumably, more space for prints.
· Zara and Massimo Dutti
In March, we found out that Zara would be opening a very gigantic flagship at 666 Fifth Avenue, a mere two blocks from its current home at 689 Fifth Avenue and 54th Street. To replace it, Massimo Dutti will be stepping in, which is owned by Zara's parent company, Inditex. When it opens (it was supposed to be late this year, it'll be the brand's first US store.
· Madison Avenue's Back, Baby: Over 60 Openings Since 2010 [Racked NY]