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DKNY for the NHL

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DKNY just signed its second major sports endorsement in two years. Back in 2010, the brand announced a sponsorship deal with the New York Yankees, and now it's doing the same with the Rangers, which means the hockey players will be wearing DKNY practice jerseys all season long. Lucky for all of us, the Cut imagined exactly what that will look like. [WWD; The Cut]