BLK DNM Wants to Give You Its First-Ever Fragrance

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Johan Lindeberg's grungy label BLK DNM just introduced its first fragrance, Perfume 11, at Art Basel. The scent is meant to balance sweet and tart notes as a metaphor for the way BLK DNM balances Parisian chic and New York edge. You can smell for yourself at the Nolita boutique, but if you prepare a bit in advance, the label will do you one better. Print out this post—yes, the one you're reading right now—and take it to the store for 30% off all sweaters and jeans for both sexes. Spend over $500, and you'll walk away with a free bottle of the new fragrance as well. Just do it soon: The promotion lasts through next Wednesday, December 28.
· BLK DNM [Official Site]
· All BLK DNM coverage [Racked NY]