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We JUST learned that the first two hundred customers in line at today's opening of H&M's new pop-up shop for its Dragon Tattoo Collection By Trish Summerville will receive scratch-off tickets offering a variety of prizes. One lucky winner will receive a pair of tickets to attend The Girl with the Dragon Tattoo's New York City film premiere—a prize definitely worth standing in the cold for.
The pop-up shop is at 72 Gansevoort Street in the Meatpacking District and will only exist for three days (December 14th-16th). Hours are from noon to 10pm.
· Dragon Tattoo Collection by Trish Summerville For H&M [Official Site]
· H&M's Girl with the Dragon Tattoo Shop Will Offer Computer Hacking, Somehow [Racked NY]