WWD"> clock menu more-arrow no yes

Filed under:

A Million Things Will Be Happening at Barneys' Gaga Workshop

Rendering of the 60th Street entrance via <a href="http://www.wwd.com/fashion-news/fashion-features/its-beginning-to-look-a-lot-like-gaga-5358002">WWD</a>
Rendering of the 60th Street entrance via WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Simon Doonan need not fear that his absence from decorating the holiday windows at Barneys this year will make them any less wacky, because above is a rendering of what the 60th Street entrance will look like when the Gaga Workshop comes to town. As for the windows themselves, Gaga second-hand man Nicola Formichetti says they'll be "a mixture of conceptual and clothing." How so? WWD reports that one of them will be digitalized with "a unicorn and Gaga as the Goddess of the Universe," and that another will be filled with hair—walls and furniture included—to go with her song, Hair.

Oh, and that's just the tip of the iceberg. The large entrance design and windows are all just a small part of the Gaga Workshop, which launches November 21 at 11:59pm. Meaning, it seems, that the store will be open all night. But today, Barneys has launched a micro-site that will debut a product a day from the workshop, available for purchase. They're calling it the "12 Days of Gaga."

The Gaga Workshop will contain about 170 products, which include but are definitely not limited to disco stick lollipops, chocolate "Poker Face" chips, a pair of $4,100 shoes, press on nails, a claw Christmas stocking, a handmade chocolate skull, hair bows, and a snow globe with a little Lady Gaga on top. What were you expecting, socks?

The recently-emptied men's fifth floor will also be the home to some Gaga-related things: There will be eight "stations" with sculptures that are either representative or inspired by her, designed by artist Eli Sudbrack. (Other art elements were also designed by Christophe Hamaide Pierson.) Formichetti tells WWD, "This is the first time you can actually go into a space that has been directed by her. We have never done a store before. It was very important to make sure that everything has Gaga's feeling." We'd say mission accomplished.

There will also be a topiary that spells out Gaga's name instead of a Christmas tree, and really, we could go on and on about all the out-there things Barneys is planning, but let's just add one more, shall we? All of the makeup will be located in a giant wig, and a spider with Gaga's face will be the home to all the jewelry. And because this is all clearly a goldmine, Barneys will be taking the opportunity to donate 25% of all proceeds from the workshop to Gaga's Born This Way Foundation.
· Gaga's Workshop Arrives at Barneys New York [WWD, subscription req'd]
· Simon Doonan Will Be Designing PayPal's Holiday Windows [Racked NY]
· A Lady Gaga Workshop Is Coming to Barneys For the Holidays [Racked NY]

Barneys

660 Madison Avenue New York NY