MacRumors"> clock menu more-arrow no yes mobile

Filed under:

Behold: Apple's New Fifth Avenue Cube Is Finally Unveiled

New, 3 comments
Image via <a href="">MacRumors</a>
Image via MacRumors

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After what feels like forever, Apple's Fifth Avenue cube has finally been unleashed from its wrappings, and as reported earlier, it does in fact have fewer panels. The original cube had a whopping 90 panes of glass, and the new one boasts a much smaller 15. But don't forget that less is always more—the construction process cost the company a cool $7 million.

In addition to the fancy new cube, Apple also updated its plaza, which MacRumors says included adding new water drains and pavers, and removing the bollards that had surrounded the old cube. Perfect timing, we'd say: The new cube popped up just around the same time as the temporary Apple store in Soho.
· Apple's Cube Fully Revealed [MacRumors via The Shophound]
· Apple's Fifth Avenue Cube Begins to Emerge from Its Wrappings [Racked NY]
· Stop the Presses: Apple's Fifth Avenue Cube to Have Fewer Panels [Racked NY]


767 Fifth Avenue New York NY