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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.
Image via Ryan Roche
Beautiful Dreamers, a new shop on Wythe Avenue in Williamsburg happens to be Jennifer Sarkilahti's favorite place to find little trinkets like winter hats and antique spoons—those items she never knew she needed. Sarkilahti is the founder of Brooklyn-based jewelry line Odette, a collection she says is inspired by "organic and industrial shapes, natural specimens, uncommon artifacts, and primitive forms."
New boutiques open in Williamsburg all the time but Beautiful Dreamers is a particularly enchanting one. The inside of the shop has an earthy atmosphere with rustic wooden tables, potted plants, layers of vintage textiles and woven wall hangings. Beautiful print dresses, knit ponchos, and patterned cloaks hang from racks made of tree branches. Accessories like leather pouches, knit hats, and striped scarves are stacked on tables next to cedar incense and fragrance sprays. Other trinkets include hand-sculpted ceramic spoons and vases, art books, little pots of honey and herbal tea sachets. I think it will be a good place to discover interesting new lines or stop in for the perfect little unexpected housewarming gift.· Beautiful Dreamers [Official Site]
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