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Image via WWD
Joe Fresh is on a mission to take over the tri-state area, and it seems to be working. Recently, the company opened up two pop-up shops in NYC—one on Madison Avenue and one on 34th Street—as well as stores in the Roosevelt Field Mall in Garden City and another in the Bridgewater Commons Mall in New Jersey. And today, the Fifth Avenue store at 16th Street is officially open.
Much like the pop ups, everything is affordable: V-neck cashmere sweaters go for $69, faux shearling coats are $99, turtlenecks are only $14, and denim can be snagged for $19. And there's a killer promotion happening for the first 300 customers that stop buy and spend at least $50: A down packaway jacket that's going for just $5.
The store is also very orange; When we met up with Joe Mimram, the company's founder, at Toronto Fashion Week last month, he told us that orange is the brand's signature color, and that the upcoming spring collection was "really bright, really happy." The line was first sold in Canadian supermarkets, to which Mimram tells WWD, "There's something about the edible colors of the supermarket that becomes part of the brand's essence." Speaking of colors, the new Fifth Avenue store sells T-shirts in 32 of them, so take your pick. If that's not enough, there's another Fifth Avenue store at 43rd Street coming in the spring.
· Joe Fresh Opens on Fifth Avenue [WWD, subscription req'd]
· Inside Joe Fresh's Temporary Madison Avenue Store [Racked NY]
· Joe Fresh's Madison Pop Up Opens Tomorrow, Stores to Follow [Racked NY]