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On Saturday, Marni opened its first Edition store at Yohji Yamamoto's old digs: the meeting point of Gansevoort and West 13th Streets. The triangle-shaped store carries the women's and men's Edition lines, and in the spring, it will add the children's collection to its roster—the first U.S. store to do so.
When Yamamoto was there, the building was split in two to create an outdoor walkway and a separate stockroom. But Marni put the pieces back together again, and turned the smaller unit into a stockroom that's visible to customers. There are no window displays, and instead, products are housed inside large steel boxes that can be seen from the street. Following suit, the fitting rooms are also made of giant steel boxes that are "larger, rectangular, vertical and movable," with bright fuschia lining. Marni designer Consuelo Castiglioni tells WWD, "The idea is to dress an existing place to give it an identity for a set period of time." He also reminded that Marni has a fragrance due out this spring.
· Marni's Edition Makes Its U.S. Debut [WWD, subscription req'd]
· Marni to Replace Yohji Yamamoto in the Meatpacking District [Racked NY]