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Ivanka Trump Brings Big Rocks, iPad Cases to Mercer Street

Rendering via <a href="http://www.wwd.com/accessories-news/jewelry/ivanka-trump-to-open-soho-flagship-5380381">WWD</a>
Rendering via WWD

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Ivanka Trump's brand new Soho store at 109 Mercer Street will open its doors on Black Friday, though we won't hold our breath for big markdowns on her diamond-encrusted everythings. Despite that, you can still buy a lot of other things at the new place. Trump tells WWD: "An Ivanka Trump Fine Jewelry customer will be able to purchase her wedding jewelry as well as a new briefcase or iPad case for work. Providing several categories is coherent with the lifestyle of our busy, multitasking female client, and is something we all need." One stop shopping!

The new store is almost three times the size of Trump's former location on Madison Avenue, and and is composed of small galleries that "flow into one another." There's a bridal salon, a VIP room, two lounges, and, thank God, a bar.
· Ivanka Trump to Open SoHo Flagship [WWD, subscription req'd]
· Ivanka Trump Will Glitz Up Mercer Street This Fall [Racked NY]

Ivanka Trump Fine Jewelry

109 Mercer Street