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The Versace x H&M Launch Was More Manageable at 34th Street

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Photos by Apneet Kaur

When it comes to Versace x H&M, Fifth Avenue has the best people-watching and general hullabaloo, but actually getting your hands on the collection should be easier nearly anywhere else in the city. Our Herald Square correspondent arrived at the store at 7:25am to find a line that wrapped around the corner of 34th St and went halfway down Seventh Avenue. Waiting with some women who'd driven in from Pennsylvania, she wound up with a coupon offering 20% off anything at H&M (except Versace, of course), and a wristband with a time of 10:25-10:40.

Stay tuned for her report from inside the women's section, and in the meantime, please enjoy some shots from inside the store.
· Inside the Fifth Avenue Flagship, Versace for H&M Is Going Fast [Racked NY]
· The Versace x H&M Line in Midtown Started 22 Hours Ago [Racked NY]
· How to Conquer Versace x H&M and Get Everything You Want [Racked NY]