clock menu more-arrow no yes mobile

Filed under:

The Versace x H&M Launch Was More Manageable at 34th Street

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Photos by Apneet Kaur

When it comes to Versace x H&M, Fifth Avenue has the best people-watching and general hullabaloo, but actually getting your hands on the collection should be easier nearly anywhere else in the city. Our Herald Square correspondent arrived at the store at 7:25am to find a line that wrapped around the corner of 34th St and went halfway down Seventh Avenue. Waiting with some women who'd driven in from Pennsylvania, she wound up with a coupon offering 20% off anything at H&M (except Versace, of course), and a wristband with a time of 10:25-10:40.

Stay tuned for her report from inside the women's section, and in the meantime, please enjoy some shots from inside the store.
· Inside the Fifth Avenue Flagship, Versace for H&M Is Going Fast [Racked NY]
· The Versace x H&M Line in Midtown Started 22 Hours Ago [Racked NY]
· How to Conquer Versace x H&M and Get Everything You Want [Racked NY]