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There's a ton of sunglasses inside the new Monocle Order pop-up shop on 220 Bowery, but there's also a lot of other amazing things inside, like a lit-up dancefloor that came directly from Burning Man. We saw it in all of its glory last night when we stopped by for the opening party, where sunglass-lovers sipped early-in-the-season eggnog in the company of the store's mascot, a dog named Singa.
The pop-up will run through around mid-December (there's no official closing date yet—maybe it never will!) and actually doubles as a faux gallery. When you walk in, campaign images are matted to the wall—some starring Singa—and it's only after you go behind the curtain that a bevvy of sunglasses lay before you. Brands like Karen Walker, Elizabeth and James, and Retro Super Future are all scattered along the wall, and if you're looking for something a little different, Waiting for the Sun makes shades entirely out of wood.
Once you purchase a pair of sunglasses (and trust us, you will) you become a member for life, and you even get your own very shiny, silver membership card. With it, you get access to limited-edition vintage styles, and for up to 12 pairs of sunglasses a year, you can use the card to get 50% off the member's collection. Best of all, you'll get invites to their events, which equals an invitation to dance on that dancefloor.
Founder Alex Van Klaveren explained to us that he shook hands with the landlord on a Thursday and moved in on a Friday, and that all of the furniture inside was basically from his business partner's Zoe Nightingale's apartment. No word on where the giant bear in the corner came from, though.
· Monocle Order [Official Site]