clock menu more-arrow no yes mobile

Filed under:

Wired's Annual Holiday Store Moves to Times Square

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This year's Wired pop-up is a techie's toy store. The magazine's seventh annual holiday shop is decorated with tons of geek-chic goodies, including the latest in electronics and games, art and design fixtures, and clothing and accessories. As in previous years, you don't actually walk out of the store with anything, but you can place orders on-site.

This time around, the shop is located in the heart of Times Square on 42nd Street in former home of the ESPN Zone (and right next to the Condé Nast building). The store celebrated its launch with an opening party last night DJ'd by DJ Theophilus London.

The space is organized according to six shopping personalities: Digital Gentleman, Gastronaut, Smarter Upstarter, Adventure Capitalist, Maker, Culturazzi, and It Girl. There are tricked-out bikes hanging from the ceiling, chairs that fold up into the size of envelopes, and a hollowed-out tree trunk that's been converted into an iPod dock, as well as iPads and Xboxes galore.

New this year is the Sound Egg, an egg-shaped chair that has built-in surround sound that you can only hear when sitting in it. There's also a charging station that lets you re-juice your smartphone without having to plug it in. Even if you're looking for a Luddite gift, you'll find something—there are men's Andrew Marc jackets on display, for example.

Other random gadgets we liked: An electronic cigarette starter kit, portraits of celebrities like Madonna made out of the insides of cassette tape, and a human wind tunnel sponsored by Buick. We put a python-embellished TV on our holiday wishlist. And the 24K gold Atari 2600 ($6,650) is bound to make someone very happy.

The Wired store is open Wednesdays through Sundays, from noon until seven, from now until Christmas Eve. It's closed on November 24 for Thanksgiving.—Danielle Desmond
· The Wired Store [Official Site]