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The London Launch of Versace x H&M Is a Sign of Things to Come

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Versace x H&M doesn't launch until Saturday in the States, but it debuted in the UK just this morning. Our sister site has a full report from the fray outside H&M's London flagship. One shopper in line took several days off from work and drove for three hours just to shop the collection. Another got agitated when Donatella Versace showed up for a photo opp: "I don't care about her, as long as she doesn't hold up the queue."
· Here's What the Versace for H&M Launch Looked Like in London [Racked]
· How to Conquer Versace x H&M and Get Everything You Want [Racked NY]