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If you're going to drive around selling stylish outerwear from a truck, it ought to be a really nice truck. That, at least, seems to be the philosophy behind the Aetherstream, a refurbished Airstream RV run by the two-year-old sports-gear label Aether. Palmer West and Jonah Smith, the brand's founders, spent most of October parked on 3rd Street and La Jolla in their home base of Los Angeles. Last week, they set out for New York City, and starting later today, they'll be camped out at Prince Street and Mulberry. HuffPo has more details.
· Aether Launches the Aetherstream in New York [Huffington Post]
· Aether Apparel [Official Site]