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Even if you have no intention of ever owning a pair of Tevas, the arrival of outdoor-sports outfitter REI to the Puck Building should be on your radar just because it's a major retail brand taking over an iconic, landmarked space. Bowery Boogie recently got a tour of the new store, where they found that REI's designers had "completely and totally re-imagined" the first floor and two cellars.
The store, which is currently slated to open around December 2, takes up 39,000 square feet of space. On the first floor, which used to be a catering hall, shoppers will find basic camping gear and a bike hub for easy-to-grab provisions and fast check-ups. Clothing will live on the level directly underground, with a full-service mechanic shop for bikes, skis, and snowboards occupying the sub-basement. The REI design team recycled as much as they could from the gut renovation, and Bowery Boogie reports that the place feels like a museum. Head over to see their photos from the tour.
· REI to Climb All Over the Puck Building Next Fall [Racked NY]
· Sneak Peek: REI SoHo at 303 Lafayette Street [Bowery Boogie]