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The NYDN reports that its plans to shoot "real NYC women" in the Versace for H&M collection were cancelled by Donatella Versace herself. The paper says that they were trying to set up a "Model New Yorkers" photo feature that would have put regular, average women in the collaboration. An H&M publicist warned ahead of time, however, that it might not work out, since Donatella has to approve "anyone who wears the collection for press." Bryanboy passed with flying colors.
The publicist also said that "Donatella will likely not approve shooting the collection on real women," despite the fact that H&M prices are pretty much as real as it gets. When the NYDN sent pictures of two women they wanted to feature, one of them was rejected because she didn't "fit [Versace's] branding." Maybe if she had worn her hair like this, the fact that she isn't Lindsey Wixson would have been overlooked.
· Donatella Versace's line has a tough time fitting regular New Yorkers [NYDN]
· The Versace Collab Windows Are Live at H&M on 34th Street [Racked NY]
· The Versace for H&M Fashion Show [Racked]