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On Saturday, Brooks Brothers opened up its Flatiron concept store in the former Lord & Taylor building, measuring in at 7,200 square feet and three levels tall. Bricks walls and wooden beams are exposed, and as you might expect, there's antique furniture scattered through the store. (Probably what The Shophound meant when he referred to it as an "elegant library/lounge.")
WWD reports that the new store, geared toward a younger customer of "college students and young professionals," is quite different from your average Brooks Brothers. "Instead of the standard tables for shirts and ties inside the front door of the unit at 901 Broadway, at 20th Street, the store showcases an assortment of men's and women's sportswear." Examples of the deviations include a navy pinstripe suit paired with a puffy vest and bow tie.
As we mentioned back in August, the new store has something of a young-man cave downstairs. Next to the Levi's and rugby shirts is a foosball table and a photo booth—add that to free WiFi and you've got one exciting Brooks Brothers.
· Brooks Brothers Debuts New Flatiron Concept [WWD, subscription req'd]
· Brooks Brothers Flatiron: Not Your Daddy's Brooks Brothers [Racked NY]
· Brooks Brothers to Open in Flatiron This September [Racked NY]