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Gucci's New Children's Boutique Sells Fur Coats for Kids

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Last week, Gucci opened a boutique for kids on Fifth Avenue between 56th and 57th Streets, just down the block from its adult shop. This is the first American store for the children's line, which debuted about a year ago. In terms of decor, it's not exactly Toys "R" Us. Creative director Frida Giannini designed the space to resemble the adult stores, with a black-and-white palette and rose gold accents.

Kids will appreciate the teddy bears and child-sized furniture, while their parents will appreciate the fact that it's all made from eco-friendly, allergen-free materials. As for their parents' accountants, they'll mostly just want to know why the fur coat above costs $2,950. Head to Business Insider for a tour.
· You Won't BELIEVE What A Jacket Costs At Gucci's Kids' Boutique [BI]
· Gucci Official Site]