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Via MyUpperWest, we learn that the J.Crew Men's Shop in the Time Warner Center officially opened to the public on Tuesday. Esquire's blog has plenty more details, including some straight from the mouth of the brand's head menswear designer, Frank Muytjens, who explains that the shop's decor was inspired by his lifelong love of hardware stores. "The hammers, the scales, and all that," he elaborates. "We want to keep it understandable to all men." To that end, J.Crew made castings of gears and tools from the country's oldest foundry, then put them in the windows along with the clothes.
The industrial aesthetic and the homey details—like faded Oriental rugs—also give some warmth to the space despite its mall setting. This is Manhattan's first Men's Shop that's not directly accessible from the street, so the team had to work a little harder to give it the casual neighborly appeal of the Tribeca original, which literally sits in a former bar.
Alongside the not-for-sale tchotchkes are the usual plaid shirts and cardigans, as well as J.Crew's new, more expensive line Wallace & Barnes. The store is also big on items from third-party vendors like Fratelli Rosetti and Japanese brand KATO, and Muytjens says that J.Crew plans to stock even more merchandise from outside the brand in the future.
· Upper West Side Openings [My Upper West]
· An Exclusive Look at J.Crew's New Spot Just for Men [Esquire]
· Out with Borders, In with J. Crew Men's at the Time Warner Center [Racked NY]