Burberry's Biggest Shop-in-Shop Just Debuted in Bloomingdale's

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Bloomingdale's 59th Street flagship just opened a range of new in-house Burberry sections to create a Burberry shop-in-shop bigger than anywhere else in the world. The store now has eight Burberry areas, including children's, non-apparel and Brit and London shops for both men and women. Interestingly, the décor of every Burberry shop in the world is now basically the same. They're all designed with the sleek simple wood fixtures and carpeting, and they even all have the same smell, thanks to live eucalyptus plants. This way, their customers will always feel at home—that is if their customers live in very neat and stylish homes.

Bloomingdale's toasted the opening on Wednesday night with festivities throughout the store. Imported Brits Chelsea Leyland and Zen Freeman DJ-ed in the women's and men's departments, respectively. Shoppers enjoyed ale, champagne and canapés, including such Anglo classics as Welsh rarebit and steaks with mini Yorkshire puddings.

In the fourth floor women's London department, Harper's Bazaar's glamorous editor, Joanna Hillman, told us she's "always been a fan," of the brand. Joanna was there giving fashion advice to shoppers, including one woman who tried on a black coat with a big fur zip-on skirt-cape at the bottom. Joanna gave it a thumb's up, though we have to admit we were less enamored. But the new shops mean there's plenty of Burberry for every taste. We left with a major crush on a couple of gorgeous leather jackets in the third floor Brit Women's department—Bonnie Datt
· Burberry [Official Site]
· Bloomingdales [Official Site]