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Canadian apparel brand Joe Fresh is planning a U.S. invasion: The first of two pop ups will be opening
today tomorrow at 1055 Madison Avenue, and a second will open up on October 27 at 215 West 34th Street. Inside the shops, the brand (which actually started out in Canadian supermarkets) will display an assortment of holiday wares like colored cashmere, as well as items from the runway collection.
And two New York stores will follow. As previously reported, the first will open at 110 Fifth Avenue in Flatiron on November 3, and the second—the flagship—will open up in the spring at 510 Fifth Avenue at 43rd Street. And there's still more! On October 13, the first official U.S. store will open up in the Bridgewater Commons Mall in New Jersey, and a week later, another will hit the Roosevelt Field Mall in Garden City, NY. That's a whole lot of Joe Fresh.
Update: WWD has amended their story to state that the Madison Avenue pop up will be opening tomorrow, not today. So, it's almost open!
· Canada's Joe Fresh Brand Lands in New York [WWD]
· Canadian Invasion: Joe Fresh's Joe Mimran on Conquering NYC [Racked NY]
· Get Ready for Joe Fresh, Canada's Supermarket Clothing Line [Racked NY]