Brooklyn-based boutique Old Hollywood is set to open their second store after a year-long stint at the flailing Limelight Marketplace. Bowery Boogie reports that they've found a home at 250 Broome Street, and according to the boutique's announcement, it should be happening in just a few weeks. The space is actually the former home of Miss Lonelyhearts, who recently shuttered their doors after 13 months.
The neighborhood hasn't exactly proved so conducive to retail ventures as of late, but Old Hollywood has done its time in tough spots. For starters, the original store is in Greenpoint, an area that doesn't see the same kind of foot traffic as, say, Williamsburg does, but they're doing just fine over there. And heaven knows that Limelight has seen its fair share of ups and downs. Either way, we can't think of a better neighborhood for a brand whose main focus is to induce nostalgia through vintage-inspired wares.
· Coming Soon: Old Hollywood at 250 Broome Street [Bowery Boogie]
· Miss Lonelyhearts's Broome Street Store Closes After 13 Months [Racked NY]
· Old Hollywood [Official Site]