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The LES has another hip boutique to add to its ever-changing roster: Spiritual America has recently popped up at 5 Rivington Street, and the store will be celebrating their opening next week with a party. But in the meantime, though, there's plenty of shopping to do, since Spiritual America basically stocks a gagillion cool brands like Surface to Air, Hussein Chalayan, Loeffler Randall, Giles and Brother, Vena Cava, United Bamboo—you name it, they got it.
The store actually takes its name from a former tenant: In 1983, Richard Prince held his "Spiritual America" exhibition there. Fast forward almost three decades later, Claire Lemetais—the shop's creator—thought that the location was "begging to be transformed into a high-end boutique." Her and her husband have owned the Thierry-Goldberg Gallery since 2007, and when they decided to move it out of the 5 Rivington slot in favor of a larger location, well, they put a boutique in there as a replacement. We're thinking it was a win-win for everyone.
· Spiritual America [Official Site]
· Spiritual America [Facebook]