Where Asher Levine's PR Director Gets Lost in Fabric

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Stefan Golangco is the Director of PR and Marketing and the Creative Consultant for Asher Levine. He's been working with Asher for the past 7 months, and has helped to style several of his photo shoots, and also assisted in the production and direction of his Spring/Summer 2012 collection. When he's not busy with his day job, he and Asher venture to JEM Fabric Warehouse, a huge space that not only caters to all of your designing needs, but one that also offers art classes to tykes.

I'd have to say JEM Fabric Warehouse in Tribeca. It is a family owned business that stocks rare fabrics, trims and buttons that are either imported internationally or out of production (which makes them even more special). For example, I found this amazingly unique printed silk that was produced in the 1960s. Also, the store provides a number of different services such as upholstering to children's art classes. But what I love most is the vibe that you get when you are in the store. It has this easy, warm and freeing aura that is so unlike the city it is situated in. It really is this oasis of creative inspiration and expression in a city that can some times be so daunting and draining.

· JEM Fabric Warehouse [Official Site]
· Asher Levine [Official Site]
· All Shopping Confidential Posts [Racked NY]