Jo Malone Brings Unisex Fragrances to Bleecker Street

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Grid View

Expand

Jo Malone's store on Bleecker—its second standalone shop in Manhattan—opened quietly on Thursday. The black and white interior offers a crisp background for the range of golden-hued scents. Stop by to learn how to layer fragrances and grab a sample to test your choice's wearability. All the fragrances are non-gender specific, so there's something for everyone (although some of the more floral scents might wear oddly on your average he-man). Jo Malone gives that new-store smell a totally fresh meaning.—Kenzie Bryant
· More Beauty for Bleecker: Jo Malone Due in October [Racked NY]