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So now that we've covered what to expect inside the new C. Wonder store, here's what you can expect on its official opening weekend in the form of special events and promos. The first 400 women to make an in-store purchase tomorrow will also get the very sweet opportunity to send a bouquet of flowers to "a wonderful woman in their life." There will be a custom flower cart outside of the store, and participants will be able to express via video who they're sending the flowers to and why. How nice.
Also, there will be a prize wheel inside that a random shopper will get to spin every 20 minutes, style bloggers on hand to offer outfit advice, and one big, massive sweepstakes: One of every item in the store will be given away to one customer, which is enough to fill an apartment tenfold and then some. And if you just so happen to be wandering around Soho and spot one of C. Wonder's "letter carrying ladies," stop and say hi—those postcards have C. Wonder cash money inside that can be redeemed at the store this weekend.
Update: C. Wonder will actually only be giving away 100 items to every customer. Which, really, is still a ton of stuff.
· C. Wonder's Spring Street Store Is Definitely a Day Brightener [Racked NY]