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Barbour's temporary space in Soho recently reopened as a permanent shop after a build-out and renovations. Now, it's fully stocked with the century-old British brand's rugged outerwear, as well as the new Steve McQueen collection. Barbour has even brought in McQueen's son, race car driver Chad McQueen, as a spokesman for the collection.
McQueen says his dad wasn't obsessed with fashion, despite his legendary style. (He did wear Barbour, though, hence the new line.) And how would he have fared in today's blog-saturated menswear world? Would he have spent hours on the Internet? Says Chad: "He would definitely be forging his own path. He wasn't big on reading unless a script was involved."
· Country Lovin' Barbour Makes Its Soho Space Permanent [Racked NY]
· Barbour's New SoHo Store Opens With a Nod to the "King of Cool" [GQ]
· Barbour [Official Site]