Goorin Bros. Hat Shop Tops Off Bleecker Street

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Grid View

Expand

The Goorin family has been selling well-crafted hats since 1895, but they've only been on Bleecker Street since last Wednesday, when their latest shop opened in the 420-square-foot space that used to house Electra News. The San Francisco-based company aspires to improve the headgear of hipsters everywhere. As fourth-generation hatter Ben Goorin told DNAinfo, "I saw all these kids starting to wear knit hats and truckers and I thought, 'I can do it better.'" And unlike with some things Bleecker Street, "better" in this case doesn't translate to "more expensive." Plenty of Goorin Bros. hats run in the $30-$40 range, and most cost under $100.
· Bleecker Street Hat Maker Gives Nod to the Past [DNAinfo]
· RackedWire: Goorin Brothers Hat Shops [Racked NY]
· Goorin Bros. [Official Site]