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The Bloomingdale's 59th Street flagship is in the "final throes" of its massive renovation project, and WWD reports that through November, "Bloomingdale's is running ads and staging designer appearances to spotlight new and rebuilt shops and overhauled departments, a huge project estimated to cost $400 to $500 a square foot, or in the vicinity of $50 million, paid for by Bloomingdale's and its vendors."
We recently learned that Bloomingdale's has put some serious time into revamping its Burberry shops, and today, the two page article breaks down some of the other key elements of the renovation. We've pulled out five of them and put them in a list after the jump.
1. The contemporary sportswear department on the second floor—called YES, for Young East Sider—has been remodeled from "an open jumble to an elevated presentation of designer shops." There's now more European designers in the mix, like Zadig & Voltaire, Maje and Sandro. Also, the department went from having just 3 shops to 20.
2. The shoe department on the second floor has been enlarged by 5,000 square feet, and new vendors have been added, including B Brian Atwood, Rachel Zoe, Eileen Fisher, and a "make-your-own flip-flop Havaianas shop.
3. Four new designer shops have been added to the fourth floor: Burberry London, Burberry Prorsum, St. John, and Akris Punto, and there's also a newly renovated Maximilian fur department.
4. The home area on the seventh floor has also been upgraded, which now has "an airier feel" and new bedding areas from DVF, Vera Wang, Frette, and Pratesi Sky. The floor now has a large Lauren for Ralph Lauren home shop.
5. The renovation project also includes changes to the building: "Walls have been taken down, ceilings heightened, windows uncovered and certain storage space has been converted to selling space, for better visibility off escalators and across the floors." Also, there's less Bloomingdale's black trim on each floor—instead, the contemporary floors have a gray finish. And, the DKNY area has floor-to-ceiling video screens playing runway shows and photo shoot footage, plus an interactive touch screen where you can read DKNY PR Girl's blog.
· Bloomingdale's Gets an Upgrade [WWD, subscription req'd]
· Burberry's Biggest Shop-in-Shop Just Debuted in Bloomingdale's [Racked NY]