Inside Mango's Second Manhattan Store on 34th Street

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Spanish retailer Mango has quietly soft-opened on 34th Street, adding more European fast fashion to a block that already has H&M and Zara. Like its Soho sister (and like other Mangos worldwide), the new space is designed according to the Japanese principle of Wabi-sabi, which emphasizes austerity and natural imperfection. That may sound highbrow for a Herald Square store, but in practice, it translates to a simple, spare, and rustic environment stocked with highly affordable clothes. Head to Fashion Herald for four recent standouts, including a flattering Kate Middleton-esque polka dot number for $79.90.
· Mango's Almost Ripe on 34th Street [Racked NY]
· Mango Open on 34th Street [Fashion Herald]
· Mango [Official Site]