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Mulberry Signs On for a New Soho Flagship

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It's a big day in luxury flagship news: Not only is Marc Jacobs taking over the Chase Bank of Robert Duffy's most fervid real estate dreams, but Mulberry just announced that they've signed the lease on a space in Soho. The new store will occupy 134 Spring Street between Greene and Wooster, which is where Chanel moved when it renovated last spring. It should look somewhat like the flagship that opened earlier this year in London, but with New York tweaks, including unique merchandise and in-store art.

Last year was a good one for the high-end bag brand. Sales at the two existing New York stores on Madison and Bleecker went up 102% between April and September of last year, and in September they debuted a showroom in Milk Studios. Oh, and if you're a genius publicist and you want to get in on the action, you might be in luck—they're now looking for their first US Head of Press and Marketing.
· Look Out, Chase: Marc Jacobs Uptown Flagship Rumors Confirmed [Racked NY]
· Chanel Soho Moves into the Limited's Old Digs for Spring Cleaning [Racked NY]
· Mulberry [Official Site]


134 Spring Street, New York NY