Welcome to Pimp Your Product, a brand-new feature in which we ask retailers to tell us about their favorite current items according to a weekly theme. Want us to harness the collective power of NYC's shopkeepers to solve your own sartorial problems? Suggest a topic at firstname.lastname@example.org.
The good news: It's only about three months until spring. The bad news: It's a whole three months until spring. Dressing for winter definitely isn't as easy as throwing on a tank top and a pair of goldenrod Havaianas, so we've asked five of our favorite stores to let us know one item we need to survive the winter season. Trust us. These guys know what they're talking about.
Name: Jeff Goldstein
Store: Blue & Cream
Address: 1 East 1st Street at Bowery
Item: Rag & Bone Grayling Fair Isle Hat
Why: Fair Isle is one of this winter's key trends. Plus, this hat is super warm, cozy and soft.
Name: Jackie Karas, WGACA PR
Store: What Goes Around Comes Around
Address: 351 West Broadway
Item: What Goes Around Comes Around Rosario Jacket
Why: Because it's the perfect plaid pattern fashioned into a cute jacket—ideal for layering or wearing on its own. You can get some serious day-to-night action in it. Plus, it's now 50% off the original retail price!
Name: Edward Chai
Addresses: 328 E. 11th Street, 199 Lafayette Street, 750 Greenwich Street
Item: Diemme Hiking Boot
Why: They're stylish, well-made, practical, and well-priced—there's not much more you could ask for.
Names: Matthew Malin and Andrew Goetz
Store: MALIN+GOETZ Apothecary
Address: 177 Seventh Avenue (also available at Barneys New York)
Item: Detox Face Mask
Why: Winner of Allure's Editor's Choice Awards for Best Deep Cleansing Mask, this is an easy five-minute, natural gel mask that foams up or oxygenates for a deep pore cleanse, lifting dirt, oil and make-up away from the skin without irritation while creating a physical barrier to seal hydration. Great for sensitive skin. Natural almond extract, stable vitamin C, anti-oxidant vitamin E and soy protein help soothe, firm and address concerns for aging. You see immediate clarity and results. Great after a flight or when skin looks especially dull or dehydrated.
Name: Kent Kilroe
Store: Freemans Sporting Club
Addresses: 8 Rivington Street, 327 Bleecker Street
Item: Heavy Duty Mariner Sweater
Why: It's shetland wool and cashmere, very heavy gauge and very warm. Also, it's probably the only sweater on the market that is made in midtown Manhattan.