Now Open

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Shophound points out that for a watch emporium, the brand-new Breitling store on 57th Street has terrible timing. Not only did it miss the holiday shopping season, but it opened its doors just before last week's blizzard. Now that the snow has melted, though, the leather-and-wood–filled space should start attracting flocks of guys looking for Breitling's techie, masculine timepieces. Bonus for less macho shopping companions: There's a bar where you can hang out while your manfriend drools over all the dials. [The Shophound; Previously]