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Forget pink ribbons: The Susan G. Komen for the Cure Foundation, which raises money for breast cancer research, is coming out with a fragrance. Scheduled to debut in April, the scent is named Promise Me after a book by Nancy Brinkler, who created the Komen Foundation after swearing to her dying sister that she would fight breast cancer. Komen heads hope to raise $3 million to $4 million through sales of the perfume, which will cost $59 for 3.4 ounces. Is this an unorthodox approach to fundraising? Sure, but given Komen's success in the past, we wouldn't be surprised if scents-with-a-cause become a whole new trend. [WWD, subscription req'd]