clock menu more-arrow no yes mobile

Filed under:

Launches & Releases

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Forget pink ribbons: The Susan G. Komen for the Cure Foundation, which raises money for breast cancer research, is coming out with a fragrance. Scheduled to debut in April, the scent is named Promise Me after a book by Nancy Brinkler, who created the Komen Foundation after swearing to her dying sister that she would fight breast cancer. Komen heads hope to raise $3 million to $4 million through sales of the perfume, which will cost $59 for 3.4 ounces. Is this an unorthodox approach to fundraising? Sure, but given Komen's success in the past, we wouldn't be surprised if scents-with-a-cause become a whole new trend. [WWD, subscription req'd]