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Forget about big-name photographers, hair and make-up crews, and any and all retouching. For their latest ad campaign, Rag & Bone's Marcus Wainwright and David Neville took the complete opposite approach, asking some of the biggest ladies in fashion right now (that would be Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova and Lily Aldridge) to take digital cameras and let their creativity run free. The only caveat: They were required to take photos of themselves in Rag & Bone clothes. That's it. Nothing else. Sounds like the best job ever.
The campaign coincides with R&B's ecommerce initiative, where the images (and videos of the girls rocking the clothes) will also be featured. And they brought their friends along for the ride as well, asking members of their crew likeElettra Wiedemann, Details magazine's Eugene Tong, Marie Claire's Taylor Tomasi Hill, V's Jay Massacret, Julia Frakes of Bunny Bisous, and Sean Sullivan of The Impossible Cool to submit images as well.
As of yesterday, the boys had plastered lower Manhattan with one thousand posters on walls, buildings, and scaffolding boards. Which means that today, fashion fans might want to storm 14th street and below in order to redecorate their apartments with self-portraits of their favorite model ladies. Extra points go for the Abbey Lee shots.
· Rag & Bone Takes Manhattan [WWD, subscription req'd]