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Four Boutiques Explain What to Wear to Fashion Week

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Welcome to Pimp Your Product, a new feature in which we ask retailers to tell us about their favorite current items according to a weekly theme. Want us to harness the collective power of NYC's shopkeepers to solve your own sartorial problems? Suggest a topic at

New York Fashion Week is just around the corner, which means people who work in the industry are all mentally preparing for the chaos, stocking up on Emergen-C, and planning their schedules (and by "schedules" we mean "outfits"). This time is especially crazy for retailers, the ones who will be attending the shows for a purpose—stocking up their stores with the latest designs from American talent. We asked a few of them to recommend one item from their stores that they'll be wearing religiously throughout NYFW.

Store: Kirna Zabete
Item: Céline Black Cat's Eye Sunglasses
Why: Says store owner and co-foundr Beth Buccini, "I'm currently obsessed with my Céline black cat's eye sunglasses. I think they might be the best pair of sunglasses I've ever owned. I'll wear them to every show—but only outside."

Store: Oak
Item: threeASFOUR Spiral Dress
Why: OK, it might not look particularly appropriate for February in New York City. But with black tights and a jacket, it's a perfect dress for a show, especially when you take off the top layer to reveal the black net detail at the back.

Store: Bird
Item: Brass Screw Cuff Bracelet
Why: Says Bird owner Jennifer Mankins, "I'm going to be wearing the brass screw cuff bracelet from Miansai everyday during Fashion Week. It's a rocker take on the Cartier love bracelet and comes sized small or large for a perfect tight fit. I'll wear it to all my favorite shows like Alexander Wang, Proenza Schouler, Zero +Maria Cornejo and Rachel Comey. In fact, I like it so much I might even wear one on each wrist!"

Store: Comme des Garçons
Item: Paco Rabanne le69 Bag (Stingray Style)
Why: Because nothing says "I know my fashion history" like carrying a reissued iconic purse.


220 Smith Street, Brooklyn, NY 11201 (718) 388-1655 Visit Website

Kirna Zabete

477 Broome Street, New York, NY 10012 212-941-9656 Visit Website

Oak Clothing

28 Bond Street, New York, NY 10012 212-677-1293 Visit Website