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The 59th Street Bloomingdale's might be a globally recognized retail landmark, but it's never been easy getting through the main doors and navigating swiftly through the handbags, sunglasses and scarves. In fact, it's one massive clusterfuck. And it looks like we weren't the only ones who noticed, because that's all about to change. Bloomie's is implementing at 12,500-square-foot-space on the Lexington Avenue side of the store which will prominently "call out European and American labels with individual shops bearing the brand's signature touches," according to WWD, which predicts the move will take "a top-selling business to a new level."
Under the new design, Bloomingdale's is adding Christian Dior, Miu Miu, Jimmy Choo and Prada to the floor, while redoing shops from Fendi, Chanel, Marc Jacobs, Ferragamo, Longchamp and Chloé. WWD reports that Chanel has gained a new location, while Fendi has "a new concept marked by hand-laid amber glass walls." At the end of the day, all we care about is the fact that they are dealing with their high-traffic-heavily-congested issues. Timing on the project is TBD, but if the problem is fixed before next Christmas, expect skyrocketing rates of consumer satisfaction.
· Bloomingdale's Gives Handbags a Makeover [WWD]
· Bloomingdale's [Official Site]