clock menu more-arrow no yes mobile

Filed under:

Photographer Jeremy Kost on His Favorite Hidden Polaroid Store

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some of the city's shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic island (and beyond) that we might not all know about. Cue The Beatles: We're about to get a little help from our friends.

Photo via Flickr

Today's subject is Jeremy Kost, a photographer known for taking backstage Polaroids at international fashion weeks. Kost shoots everything from nightlife fixtures to models wearing next to nothing—in fact, he's famous for getting his subjects to shed the layers. He told us about his favorite photography store, located in a high-rise five floors above Broadway.

"The Impossible Project Space on Broadway (just above Canal) is, simply put, heaven. When a recent subject of mine came along to help me pick up some film, he pointedly asked 'Is this like a virtual orgasm for you?' You can find anything and everything Polaroid there, from vintage cameras to some deadstock films to their incredible, in-process Impossible Films. The black and white Polaroid films have come a long way and are starting to develop quite nicely (pun intended). The staff is incredibly helpful, honest, and happy to share their photo tips, knowledge, and expertise. If you're looking for anything remotely instant, this is the place to go, and with it hiding five floors above the street, something that I'd bet most people walk right by."—Yale Breslin
· Jeremy Kost [Official Site]
· The Impossible Project [Official Site]

The Impossible Project Space

425 Broadway, New York NY