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Critical Shopping

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One might expect Cintra Wilson to hate a shop like Williamsburg's Brook Farm General Store, which sells the female version of the kind of nostalgia that powers mustache-chic shops like Freeman's. Specializing in household goods like linens and kitchen supplies, the store is like an ode to old-timey homemaking, an approach that could easily feel phony and twee. But Wilson loves it, writing that the owners have managed to tap into the age-old art of "grandma magic." It's comfort food in store form: "Over all, the first impression is a feeling similar to being tucked lovingly into a soft-boiled egg." [NYT]